How to track campaign URL in Google Analytics

To see the Campaigns reports: Sign in to Google Analytics. Navigate to your view. Open Reports. Select Acquisition > Campaigns The information you need can be found in Acquisition > Campaigns > All Campaigns within Google Analytics: The report will break everything down automatically by Campaign Name Types of Analytics URL Tagging Auto-tagging. If your Google Analytics account is linked to an active Google Ads account and you have auto-tagging enabled, you don't need to manually tag your Google Ads URLs. Google Analytics will automatically track your Google Ads campaigns. You'll still need to tag your non-Google Ads paid ad links. Auto-tagging is selected by default in all Google Ads accounts

How to Find Marketing Campaigns Report in Google Analytics. In your Google Analytics account, you can find your marketing campaigns report under Acquisition » Campaigns » All Campaigns. By default, Campaign Name is chosen as the primary dimension in your report Campaign name. This is the text that will show up in Google Analytics, so choose something that will be easily identifiable, distinct from other campaigns, and not too long. 3. Submit the form and grab the code. This will generate the URL with the tracking code appended. Then just copy and paste into the email, tweet or blog link of your choice. 4. Shorten the URL

Collect campaign data with custom URLs - Analytics Hel

Specifically, you use campaign tracking in Google Analytics to accurately track online advertising campaigns to your website, both from Google Ads generated campaigns as well as from other advertising sources. You can use some of the campaign tracking customizations to adjust whether subsequent ad referrals override earlier referrals to your site, either organic or paid Creating Goals in Google Analytics Step 1: Go the Admin Section of Google Analytics. Creating Goals in Google Analytics Step 2: Go to the Goals Section. Creating Goals in Google Analytics Step 3: Create a New Goal. Creating Goals in Google Analytics Step 4: Choose Sign Up Goal Typ How to Find Campaign Data in Google Analytics. 1. Find out which campaign you want to track. For an example, Whole Whale wants to track their Pinterest campaigns. As you can see, there were three different campaigns. Amongst the last two campaigns (2July2015 and August2015), we tested two types of ads, SEO and Adwords. 2. Go to the Acquisitions Tab->All Traffic->Source/Medium

UTM Codes: How to Track Campaign URLs in Google Analytic

Guide to URL Tracking In Google Analytics PPC Her

All you have to do to track campaigns automatically is use Google's Campaign URL Builder tool to create a trackable URL. This tool makes it really easy to build your URL's with all the relevant information. All you have to do is enter the URL you want to track, along with the parameters to track 2. Use Google Campaign Builder to build unique URLs for each channel. The next step after planning is to build the URLs for each segment. This is easy enough using a Google Analytics Campaign URL Builder. This tool adds a string to the end of your website URL which Google Analytics interprets and tracks in the Campaign section of your analytics.

How to Track Offline Campaigns in Google Analytics. Select a landing page for the campaign. Define UTMs for the campaign. Generate a more legible URL or create a QR code (QR Code Generator or Kaywa QR Code) Include it in the article for people to access your site The most common method is to use the Google Analytics Campaign URL Builder. This tool allows you to quickly see the different tags that can be used and you can create a tagged URL which you can then copy and paste into your campaign

To see the URL builder, go to Insights » Tools in your WordPress dashboard. You can enter the website URL and all the information about your SMS campaigns, so you can better track them in Google Analytics. You can find six fields in the URL builder but all fields are optional except Website URL and Campaign Source Check out our UTM Tracking Tutorial for Google Analytics. I will cover how to create tracking URLs that will allow you to track campaigns directly into your. How To Simplify Manual Campaign Tracking In Google Analytics Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful

Facebook Deep Linking Step-by-Step: Track App Opens and

How to Set Up Marketing Campaign Tracking in Google Analytic

Tracking LinkedIn Ads with Google Analytics is simple with following steps. Step 1: Add custom campaign parameters to your URLs using URL builder tool Use Google Analytics URL Builder tool to tag.. Online Campaign Tracking. Using campaign tagging in Google Analytics opens a new door into the analysis of campaign performance. Let's look at a common use case — newsletters. Your newsletter provider may already provide an easy method to automatically tag all of your links with campaign tags Campaign Source: The source of the inbounding traffic, e.g., Facebook, Twitter. Campaign Medium: How the content is being delivered, e.g., email, social, print. Campaign Name: Descriptive name for the promotional effort. There you have it, the basics of setting up and using custom campaign tracking in Google Analytics Google has a free tool called Campaign URL Builder which essentially lets you create URL's that can easily be tracked in Google Analytics. Since you already have a naming convention in place after you read the above, all you need to do is simply enter your data into the UTM Builder. The image below is filled out as an example, so you can see how it is done. The important thing is to keep it. Using Google Analytics to Track Email Campaigns: The Basics . Once Google Analytics is installed, you can begin optimizing the software to suit your needs. Without any modification, Analytics will log the source of all traffic to your website pages. But after setting up an email tracking campaign, you will be able to see a new dimension in your traffic reports and discover a whole new world of.

Learn how to track campaigns with Google Analytics, including best practice for tagging your email and paid social campaigns.EXTRA RESOURCE - Understanding A.. UTM Tracking can be valuable for a business owner who wants to understand the impact of their Marketing and Advertising campaigns. In addition, the Campaign URL Builder is useful to track paid and organic traffic from different sources.. In the video below, I will explain how UTM Tracking works and how to create tracking URLs using the Google Analytics Campaign URL Builder

When a visitor lands on a page with Google Analytics tracking code, the code tries to determine where the visitor came from. It looks first at the URL itself. If the URL contains campaign information, it writes this to the visitor's cookies. If not, it will look in the HTTP headers to see if there is a referrer identified. If it can't find anything there either, it will mark the visit as. Email campaign tracking with Google Analytics allows you to further segment traffic. Tracking URLs in Google Analytics. Tracking all your efforts provides you with valuable insight into what's working and what is simply a waste of your time and efforts. Trackable URLs ensure you maximize what works, and drop what doesn't favor your brand. When Should You Use Trackable URLs? You want to use. Campaign Source: The source of the inbounding traffic, e.g., Facebook, Twitter. Campaign Medium: How the content is being delivered, e.g., email, social, print. Campaign Name: Descriptive name for the promotional effort. There you have it, the basics of setting up and using custom campaign tracking in Google Analytics We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns Fortunately, Google has made it possible to track the results from your digital marketing efforts inside of Google Analytics using their built-in campaign tracking platform. When you correctly configure campaign tracking in Google Analytics (and have goals set up), you can generate reports that show you: How much traffic your campaigns drove

When Google Analytics doesn't see any utm parameters on the URL, it will try to identify the referring site, using built-in data passed in as part of the browser request for the page, called http_referer. The referrer info is only passed in between browser requests but not from other applications that open web links in a browser window. So when a desktop application like Outlook, which is. In this post, we'll help you to understand what Google Analytics is tracking in terms of site visits. We'll also offer some tips on how to track specific campaigns that use redirects to landing pages. It comes up often with our clients — how do I track the performance of a URL that I've set up to redirect to a different page? Whether you're running an offline marketing campaign with. How to Create A Google Tracking URL for your QR Code. 1. Go to the Google Analytics Campaign URL Builder. 2. Fill in the appropriate boxes. 3. Click Generate URL to generate your tracking URL. 4. Copy the URL and be prepared to paste it in the next steps. How to Create a QR Code with the URL You Just Created. 5 1. Tag your campaign URLs. Tag your re-engagement campaign destination URLs with Google Analytics campaign tracking parameters. These URLs will trigger your app to open at a specific screen and can be included in campaign activities such as push notifications, emails, social posts, etc To track these campaigns in the Google Analytics suite, go to: Acquisitions > Campaigns > All Campaigns. There, you'll see all the campaigns you've created, trackable URLs, and resulting stats, which you can now use to analyze data. Best practices for UTM Parameters. Here are few quick hits for using UTM parameters: Use (and document) a consistent naming convention to make them easier to.

Google Analytics campaign tracking enables you to add special tracking codes, otherwise known as utm tracking codes, to your marketing campaign URLs to help determine how visitors are. How to use a URL builder to add campaign tracking code and track social media traffic from any link. Some marketing efforts are worth tracking separately. For example: Traffic from a paid social campaign (Facebook ad, sponsored posts, etc.) Traffic from a social media video; Traffic from a collaboration with an influencer; These are all campaigns and can (really, should) be tracked with. Use URL Builder to track your marketing campaigns. Google Analytics will automatically track a lot of your marketing campaigns right out of the box. However, it's not 100% accurate unless you take this next important step - Use a specific URL that tells Google Analytics exactly where your traffic is coming from. Thankfully, Google's URL Builder makes this easy to create. To use this tool. Campaign parameters (a.k.a. UTM parameters, campaign tags, ad nauseam) are special query parameters that are appended to a URL in order to override Google Analytics default detection of where someone comes from. These are small pieces of info that we manually add to a link before we share them. We use special words that Google Analytics is set up to recognize, which will then map to the fields. In your Analytics Reporting view, under Acquisition > All Traffic, you will see traffic from the above Tracking URL as: source / medium = newsletter / email. and in the Acquisition > Campaigns report you'll see this traffic under Campaign = agency-newsletter. Using Tracking URLs for the campaign promotion example above, we'd get this

Video: How to use Google Analytics URL builder to track campaigns

Google Analytics keeps track of these events, enabling you to know which UTM tracking codes were clicked the most and how many of those clicks ended up converting. Creating Effective UTMs. The easiest way to create effective UTM codes is to use Google's URL builder. To create an effective UTM code, you must understand the individual components that make up a UTM string and use most, if not. To use Google Analytics Campaign URL builder to build UTM codes, just enter the website URL and campaign information. 12 Ways For Using UTM Parameters to Track Campaign Performance with Google Analytics . There's no doubt that UTM codes add more color to your Google Analytics data. Instead of seeing that traffic, engagement, and conversions come from a platform, you can drill even further. They created an application to track and measure web traffic, which would later become known as Google Analytics. UTM parameters are extra information that you can include at the ends of links in your ads. They don't affect the destination of the URL, but give Google crucial information about the source of the click. If you've ever seen. If you need to track params manually or are utilizing 3rd party tracking, it will make the following steps non-implementable. If that is the case, please discuss with your 3rd Party Tracking solution or Analytics team to identify the best way for you to proceed. Step-by-Step Walkthrough on Tracking Free Shopping Ad Clicks in Google Analytics

Campaign Tracking - Web Tracking (ga

Tracking Your WordPress Affiliate Links in Google Analytics. Google Analytics is the best web analytics platform available on the market. It helps you track your entire website traffic and their interactions on your site. As such, affiliate tracking is just 1 type of metric that Google Analytics tracks As Campaign Tracking URLs are created by appending parameters to the end of a URL, it is technically possible to create tracking links manually by typing them out. However, the easiest way to create campaign tracking URLs is with one of the official URL builders. You can use the Matomo URL Builder on the Matomo website.Or, if you are logged into your analytics, there is a Campaign URL Builder. Google Analytics ( GA ) is a great free resource to stay on top of your website's performance, but did you know that GA is also useful for monitoring your outbound emails? In this post we show you how to use GA to gain statistical insight into your outgoing emails. If you are a SendGrid user, you will also learn how to use our REST API along with our free GA filter to simplify the process Use Google's Campaign URL Builder to create custom URLs. This will allow you to pinpoint the source of a click within Google Analytics. Define your goal within Google Analytics. You can follow the steps below to set up basic goals. Under the Conversions tab, select Overview. Then, click the button Set up goals. Select the red New Goal button, then use a template or.

Tracking Facebook Ads in Google Analytics: Step-by-step Guide Step 1 - Use URL Campaign Builder to Generate URL Parameters. The first step is to generate URL parameters for your... Step 2 - Define Your Campaign Source, Medium, and Name. The next field is Campaign Source. In order to... Step 3 -. In your Google Analytics account, you will now have information about advertising campaigns, user actions on your site, and online transactions. With the help of this data, you can draw conclusions about the effectiveness of advertising channels and manage your marketing budget. This is good but not perfect because there are still returns, canceled orders, and offline communications with. Google Analytics Instagram tracking. First of all, let's begin with the fact that Google Analytics Instagram tracking does not have a step-by-step road you can follow. As you probably have noticed by now, Google Analytics does not actually record Instagram-referred visits as a separate source, leaving them mixed with other unrecognized medium sources. Your Google Analytics dashboard does not.

Google Analytics provides this capability using URL parameters attached to the links. You can learn more about the setup and what you need to do with Google's Analytics Help site . It should also be noted that you don't really need to set up your YouTube channel with Google Analytics to make use of this feature Campaign URL Builder. How to Track Web Push Statistics on Google Analytics. Go to Acquisition - All Traffic - Channels. Select Medium as a primary dimension. Find the data on the push medium in the table. To view campaign data, open the Other drop-down menu, click Acquisition, and click Campaign Content UTM is often used when you want to track different types of content that point to the same URL (with the same campaign, source, medium). It is another layer of differentiator and very often used with PPC ads or to separate 2 identical links on the same page.-» Example: utm_content=sidebar or utm_content=footerThere is a great flexibility here as well in terms of adding a value to.

The Complete Guide to Google Analytics Campaign Trackin

  1. If your Google Analytics account is set up to track purchases or conversions, your campaign report will also include purchase data on the report's Explorer tab. Depending on how you set up tracking, your statistics will appear in the Ecommerce section
  2. As long as you get to manually choose the destination URL, you can add a query string and use Google Analytics to track the redirect to your site. No giant UTM campaigns to manage, no major adjustments of your permalink structure, and no effect on your SEO rankings and SERPs. Just simple query strings that you can seek out any time you want in your analytics dashboard. It's one of the.
  3. Specifying the campaign name in Google Analytics URL Builder. This tag is used to specify the name of the campaign you're running. Remember to use the lowercase underscore to separate each word in the name of your campaign. Google Analytics URL Builder will generate a unique link with all the UTM tags you have specified. Note: Remember to replace the CTA button link code with the one you.
  4. But to track your campaigns you'll need to add some extra information on the end of that link. Tracking Three Pieces of Ad Data. With Google Analytics you can keep track of your advertising results by using three parameters: Campaign Source: This is typically the website or e-mail list where the visitor sees your ad. For example, Yahoo or MSN.
  5. Most analytics software like Google Analytics can only get you so far. Out of the box, they're great for top-level data but they can only give you data for an individual campaign if you add these UTM campaign parameters. And, as the saying goes - If it can be measured, it can be improved. In this post, I'm you'll lear
  6. Why You Should Track Facebook Ads in Google Analytics. Google Analytics is one of the best tools you can have on your site, regardless of business size, industry, or the amount of technical experience you have. I think this is true for tracking the success of your Facebook Ads (or all social media ads) campaigns, too

How to Find Your Campaign Data in Google Analytic

Document your custom Google URL in your UTM Tags Index and associate your shortened URL with it. Not sure what this is? Hint: it's a best practice for using custom campaign tracking URLs! Check out our blog post on Advanced Google Analytics Tracking - Custom Campaign Tracking to find out We want to track installs with Google Analytics for our iOS app. What we already done: we have last iOS SDK 3.10; we enabled idfa collection like it says here; Build with IDFA available in AppStore (ready for sale in itunes connect) we have a tracking link that was generated using iOS Campaign Tracking URL Builder; Seems everything OK. But. Google Analytics users, are you tracking your online campaigns with UTM parameters tagging? If not, you are losing a lot of information about the source of traffic and your medium, the campaign from which the traffic came and other important information (but don't worry, we will explain this article in a friendly and understandable way). If you are already using tagging, this article.

Campaigns and traffic sources - Analytics Help - Google Hel

You can now use this URL in your email newsletter and later track clicks in your Google Analytics account. Method 2: Manually Create Trackable URLs in Google Analytics. MonsterInsight's URL builder is a handy tool for saving time, as it creates the UTM codes for you. If you prefer to create your trackable URLs manually, here's how to do it Custom campaign parameters, also known as URL or UTM tags, are used by Google Analytics to identify the marketing campaigns that generate traffic to your website. If links that send traffic to your webpage are properly tagged, Google Analytics can group web traffic according to the tag values. This makes your data more readable in the Analytics reports Google Analytics Reporting Features. Many marketers use GA to track how users are navigating their site, find opportunities to improve site experience, view insights across different channels, evaluate audience demographic data, and more. GA provides data visualization and features within the platform that can be incredibly useful when looking. Add your Google Analytics tracking ID to the Tracking ID box. Under Track Type select Event; In the Event Tracking Parameters assign the following names (these will help organize events within Google Analytics as you add more tags): Category - micro-conversion Action - {{element url}} Label - pdf-view; Click +Add next to Firing Rules and select pdf click Save; Step Five: Test Your.


How to Use Google's URL Builder to Track your Campaigns

  1. Google Analytics shows you what happens after an ad is clicked and tells you who's visiting your website from social media. Google Analytics shows all of your channels so you can analyze and compare them. This is why Google Analytics is the most popular platform for tracking Facebook advertising campaigns. Later, we'll tell you about a way.
  2. Create a unique UTM tracking code (aka campaign URL) for every ad or link. Use the UTM tracking codes in your marketing campaigns. Yes, it's that easy! Once your UTM tracking code's are in place, wait a few days until potential customers have had a chance to click on your campaign URL. Once this time has passed, simply log into your Google Analytics and check under Acquisition.
  3. Here is MailChimp solution for tracking the newsletter performance in Analytics. If the platform you are using does not support Google Analytics at the moment you can just build the URL with Google's URL builder or our simple Littledata URL builder and add it as you normal do in the newsletter
  4. A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well.
  5. AdWords/Google Ads auto-tagging automatically tags URLs in all of your Google Ads campaigns. The tagged information will then be transfer over to Google Analytics
  6. Use UTM Parameters in Adobe Analytics (like you do on Google Analytics) For years, digital marketers have been required to know and track external campaign referrals so tha t they can measure the.
  7. You might think you do, but if you aren't using URL tracking parameters to view your paid search and social campaign data in Google Analytics, you are missing out. In this step-by-step guide, you will learn how to track your ads by manually tagging your destination URLs with unique parameters, and how to make use of the new data provided in Google Analytics

Url Tagging and Tracking Campaigns in Google Analytics . Reading Time: 4 minutes. Back to Basics . It's almost Christmas. The most wonderful time of the year and maybe the most stressful as a marketer or ecommerce store! For many companies, this is the hot season, and your marketing department has a ton of creative marketing campaigns, both online and offline. Come New Years, your. URL tracking is the process of adding unique identifiers to your final URLs. If you're not tagging your URLs in Google Analytics, or your analytics platform of choice, you could be losing out on valuable information that could supercharge your marketing. In this guide we cover: Why You Should Tag URLs Types of Analytics URL [ If you're looking for these kinds of details about your traffic, then creating custom campaigns within Google Analytics is the solution. This article will show you how to do just that. How to Tag Campaign URLs. Campaign URLs consist of a URL address followed by a question mark and your campaign variables, which acts as tracking markers for.

Campaign URL Builder — Google Analytics Demos & Tool

  1. Google Analytics provides a great, simple, and functional tool to track all of your marketing campaigns by the appropriate channel. Tracking is achieved through appending URL query string tags to all marketing links back to your site (typically the homepage or landing pages) that you provide to off-site marketers or marketing channels
  2. In Google Analytics you use UTM parameters to track your visitor's interactions with your campaigns. UTM parameters (sometimes called UTM codes) are specific text strings that you append to URLs. When you add UTM parameters to a URL, Google Analytics picks up the data in the code and records it with the page view. The resulting data is visible in Google Analytics reports
  3. I am using vue, vue-analytics trying to track google analytics campaign with parameters from the url in the component: export default { components: { Onboarding, Content, }, name: 'Ma..
  4. Google's URL builder walks you through how to easily create a UTM String. Where to find your email campaigns in Analytics. To see your tracking links in action, navigate to: Acquisition > Campaigns > All Campaigns. There you'll see a table of your campaigns that you have set up link tracking for. You'll be able to see data such as how.
  5. After that, you need to mention the campaign name. For example, if the name is monsoon offer then put that so that it will be easy for you to track in analytics. Refer the below screenshot. Once done, you can shorten the URL and then copy it and paste it in the desired area. Steps to track on Google Analytics. 1. In order to track the.
  6. g. So in this video, we're going to talk about how, and a little bit about why you'd end up using UTM tracking
  7. Google Campaign URL Builder. google url builder. Google campaign URL builder is also a very simple tool for adding UTM parameters. You just need to enter the required information and it will automatically build URL for you. How to see campaign reports in Analytics? Once you added UTM parameters to your campaigns, you can easily see data in google analytics. In order to view campaign reports.

How to Track Your Campaign Links in Google Analytics - UTM

  1. e how visitors are getting to your website. For example, rather than using this link for an email marketing campaign
  2. Although specific to Google Analytics, many other enterprise analytics packages follow the same model regarding custom URL building. Google UTM tracking coexist with the built-in Xink tracking! Below is an example of how I've set up a custom URL to track Xink campaigns. Learn how to built tracked URLs on the Google Support site. This is where.
  3. Most analytics software like Google Analytics can only get you so far. Out of the box, they're great for top-level data but they can only give you data for an individual campaign if you add these UTM campaign parameters. And, as the saying goes - If it can be measured, it can be improved. In this post, I'm you'll lear
  4. To track the traffic from a particular source you need to build a new URL for it and then use that URL in the campaign that you are setting up. This URL will lead back to your original page but it will have tracking parameters in the URL which Google Analytics will pickup. To build a URL for a specific campaign, you should use th

How to Use UTM Codes to Track Campaigns in Google Analytic

  1. Track traffic sources for smarter campaigns. This was just a very brief introduction to Google Analytics and how to track traffic. The main takeaway is that you need to be tracking traffic if you want a successful website. That goes for one-person e-commerce companies, growing SaaS companies, and popular blogs in a particular industry niche
  2. But UTM tracking (yeah, let's go with this onefor now) is the tag that you add the end of a specific URL. And when someone clicks on that URL, those tags are then sent back to Google Analytics for tracking purposes. When a visitor goes to a site which has Google Analytics tracking code installed, it can capture a lot of data via the cookies
  3. We typically can't control a search engine or referring website's influence on campaign information, but we can control a link's URL (i.e., campaign tagged URL) that points to our website. That's what GACC is all about. Google Analytics Custom Campaigns. GACC is a hugely useful analytics resource that you should use regularly. In a.
  4. g. However, sometimes it's not optimal to hand out a long link filled with tracking parameters, for example on TV or through direct mail. One solution is to shorten your URL using a service lik
  5. Using Campaign URL Builder from Google, you can create a custom URL that includes a query string that is tracked by Google Analytics as a source. You can then connect this source to your goals/ conversions (and events in fact), see numbers 2 and 3 below

How to Track Your Marketing Campaigns in Google Analytics

Then, click on Google Analytics. Finally, click on Create Connector. You will be prompted with the option to automatically create Pardot campaigns and connect prospects to Pardot campaigns from Google Analytics campaigns. Then ensures that your Google Analytics tracking code will be included in all of your Pardot assets (like forms and landing. Add your Google Analytics tracking ID to the Tracking ID box. Under Track Type select Event; In the Event Tracking Parameters assign the following names (these will help organize events within Google Analytics as you add more tags): Category - micro-conversion Action - {{element url}} Label - pdf-view; Click +Add next to Firing Rules and select pdf click Save; Step Five: Test Your.

How to track QR codes in Google Analytics - Web Design

SMS analytics: Tracking SMS campaigns can be very difficult. Luckily, with a bit of knowledge in Google Analytics, you can set up tracking so that it suits your campaign and see how you are performing Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section. Under Acquisitions, select Campaigns. Here, you can find how all your custom marketing campaigns perform when compared to each other

How to Accurately Track Marketing Campaigns in Google

UTM tracking is used by Google Analytics to uncover where visitors come from. This is done by adding UTM parameters (also known as a UTM tags or codes) to a URL in order to help track the source of the visit. These parameters can be used in conjunction with emails sent through ClickDimensions But that's the slow way to do it. A better way is to use Google's tracking URL builder. Google provides a free trackable link generator tool called the Campaign URL Builder. Use UTM tracking to customize the links you share and to better understand which links drive the most traffic. The idea is simple Google Analytics tracking for SMS campaigns. Updated 2 years ago You can track SMS campaign URL clicks in Google Analytics. When creating your SMS campaign, you can add a short url. Paste in the URL you'd like to use, with UTM parameters on the end UTM parameters are tracking markers that you can add to a URL pointed at your website to track where visitors come from in granular detail in Google Analytics. UTM stands for Urchin Tracking Module. Urchin was the original name of the analytics software acquired by Google that was ultimately integrated into Google Analytics. UTMs are particularly helpful for tracking visitors from social media. UTM tagging allows you to set details against a URL, such as the source e.g. social, and the campaign. This allows you to segment your data in Google Analytics and view specific link clicks for one URL. Read our complete guide to tracking link clicks for your website with Google Analytics to understand how to set up every URL

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